What you need to tell your designer when planning your new practice logo
Today I was asked a great question by one of our members and I wanted to share the tips I shared with her about rebranding her logo. Picture having a logo that you put together quickly, either yourself or had someone help you with, and then finding a couple of years later it didn’t sing for you. What do you need to think about when you want to redesign your logo. You can take this information to share with a designer to ensure you get the logo that works for you.
- Colours – make a list of 3-4 colours you love. Doesn’t mean you will use all of them, but it helps to pinpoint what colours go together and which ones out of the hundreds and hundreds of colours that you love. When choosing the number of colours for a logo, use what you feel is right, but be mindful that the more you use, the more you can sometimes pay when you are printing because some printers will charge per colour used. The other important thing to request for your designer is that you can have a few versions of your logo. The first is having our colour logo, but it is also helpful to have a white logo that can go on marketing material with a darker background, and also to have a one colour logo (maybe the lead colour) so when you print out anything in greyscale or black and white, your logo still looks great and not just a blob in the corner!
- Shape – different marketing content and platforms will likely require different shapes of logos. A website design, for example, might be better having a horizontal logo across the header, whereas a Facebook profile picture will look better with a square version of your logo. This is something to consider and I recommend asking a designer to give you a square version and a horizontal version of your logo designs.
- Loves – collecting examples of other logos that you love is a great way to show a designer the kinds of things you are into. They don’t have to be from the allied health industry… they can be from anywhere. Think of ones with fonts you love, shapes you love, colour combinations you love, etc.
- Dislikes – same thing as the point above, whilst on your search for logos you love to share, make sure that you also share with your designer ideas of logos that you don’t like and why you don’t like them.
- Feel – you designer will likely find it easier to get to work on what you need if they have an idea of what you want your ideal clients to ‘feel’ when they come across your brand. Professional, fun, serious, approachable, etc. A good example of where this comes into play is the feel of a logo that might be for a paediatric practice. Having a logo with an image of a child may look fun and cute for kids, but it might not resonate for tweens for example who might then feel they are coming to therapy for babies! Therefore, it is worth thinking about how you want your clients and referrers to feel about your brand.
I hope that gives you food for thought with regard to getting some structure around your ideas to discuss with a designer when creating your logo for the first time or rebranding an existing logo.