Using Hicaps in your practice marketing
Last month, we headed to the Speech Pathology Australia National Conference in Perth and I had an opportunity to visit the Hicaps stand in the exhibition hall (they were also conveniently located near the scones, jam & cream). Do you know about the great free resources Hicaps offer you as a provider? Here are some ideas on how you can harness these resources for your practice marketing.
On the Hicaps website, there is an area under "Providers" called "Promoting your Practice". I have popped the link down the bottom to make it easy for you.
It's a great idea to communicate to your patients or clients that you offer the convenience of Hicaps.
In this area, you can download the Hicaps logo to use in lots of different ways - think about including the logo on your website, as part of your Facebook cover photo (use Canva to design this!), flyers, business cards or other material.
You can also request window decals (i.e. stickers) to use at your practice and patient brochures.
One of the documents available is a "Participating Health Funds" flyer that displays the various health funds that provide rebates for each allied health discipline. Here is an example of the flyer for Occupational Therapy:
If you would like to see the flyer for your discipline, click here.
A final tip, remember that patients can also search for a provider in their area that offers Hicaps, so make sure your details with Hicaps are up to date.
Click here to check out the Hicaps promotional resources.