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Today I was asked a great question by one of our members and I wanted to share the tips I shared with her about rebranding her logo.  Picture having a logo that you put together quickly, either yourself or had someone help you with, and then finding a couple of years later it didn’t sing for you. What do you need to think about when you want to redesign your logo.  You can take this information to share with a designer to ensure you get the logo that works for you.

Tags: Marketing Branding Allied Health Private Practice


Stress in any private practice is not ideal, particularly if it is ongoing and goes unnoticed.  Don’t get me wrong, there are certainly times when days get busy and a little stressful, but this is not something that should be experienced each and every day for your staff or for yourself. It can lead to people feeling disengaged, tired, frustrated and that is when you start to see mistakes creep in, or forgetfulness start to appear.

Tags: Staffing Private Practice Practice Management Resilience


There are two things that I am a believer in when it comes to running a private practice in the allied health space, and that is being true to yourself and remaining authentic, and the second is standing out and being brave enough to try something different. I don’t like being complacent in practice – it’s important to inject new ideas each year. I have the following 10 ideas to help spark your creativity for the upcoming new year.

Tags: Marketing Innovation Branding Private Practice Team Customer Experience


I am hoping you have some downtime put into your calendar over the next week. A time to stop, relax and celebrate the year.  Whether you are away from home, or just having a home vacation, I have put together a holiday reading list for you. Even if you have the chance to read or listen to half a book – that is time well spent!


I have worked clinically in the area of hand therapy for many years now and over time I have loved the new addition of technology and innovation to our profession. It allows us to work efficiently but there are also benefits for our clients who can do things online like map their pain journey, learn about anatomy, interact with programs that help improve their symptoms, and remember when and how to exercise.

Tags: Client Experience Private Practice Apps Technology Hand Therapy