Tips on organising photos for your practice

Last week, I organised for a photographer to visit my practice to take some new pictures of staff to use on our websites and social media sites. We also have photos of our team on the wall of the waiting room. Here are some of my tips for preparing for new photos to be taken in your business:

1. Have a plan. Jot down what you will use the photos for and what you roughly have in mind for the photos. Do you want studio type shots (bright white background, for example), or environment shots (person within a room or other space). Do you want straight portrait type shots (head & shoulders for example), or photos of people engaged in activity? There are many types of photos to consider when making your plan. If the photos are for a specific purpose like your website, it may also be useful to consult with your web designer for advice on the type/size of image suitable for use.

2. Research your photographer. You may have someone in your business network that you like to use, or a reputable photographer in your local area. If they have a website or social media site, check out the types of work they are completing and if their style of photography suits you and your objectives. Contact the photographer to discuss quotes – they should offer to visit you and go through what you need first prior to quoting. During this meeting, go through your objectives with the photographer. That way, when the day arrives, they bring the equipment appropriate for the types of photos they are taking. 

3. Notify your staff! Most people do not like having a photo session sprung on them – give your photo subjects plenty of warning prior to the day. If environment shots involve workspaces, ensure time is allocated well in advance to cleaning/tidying the space of clutter (e.g. water bottles, paperwork etc.). If your staff do not wear a set uniform, ensure you discuss what is expected of their attire for the photos.

4. Allow plenty of time (and space!) for the photo session. On the day of our session, we allocated an entire treatment space for the studio sessions, and it was still pretty tight with all the photography equipment, which took a good 20 minutes just to set up – it is so much more involved than a photographer popping in with a camera!

5. Try and build in a small break for yourself and staff after the photo session – it can be deceivingly tiring having professional photos taken (I am not sure how the celebrities do it!).

Remember, throughout the process to keep your business brand at the forefront. The final photos will form a vital component of brand touchpoints in your practice. Why not take a minute now to review the areas in your practice that use photos (look at your website, forms, flyers, social media sites - are they up to date images? Are they high quality? Do they portray your business the way you want it perceived?

Join me next week as I discuss using stock images for your practice.

Marketing, Branding

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